Companies put so much effort and energy into their marketing campaigns, trying to come up with the next "it" trend, and figuring out how to get their message into the hands of ideal prospective customers. Postcards, email campaigns, text messages, social media sites, with so many channels open to communicate through, finding the best medium and combining that with the most powerful offer can not only be daunting, but down right impossible.
My theory is this: there is no need to reinvent the wheel with every campaign! While consumers are saavy as ever, people still want what they have always wanted, a great product, for a reasonable price, from a trusted provider (here's the key) who appreciates their business and the money they spend there. It is so easy to forget about customer appreciation- but it an essential part of the equation in terms of marketing.
People talk, and a happy customer is more and more likely to refer a friend or family member if your business is something that is on their mind. Reaching out to those that are already your customer not only reminds them of your presence (or their intention to go in an make a purchase) but it also shows that you as a retailer (or service provider) recognize them as a customer and are willing to make an effort to maintain the business relationship that you have already built. Marketing to people that are already your customers is invaluable, because the hard part is already over- you have their business, now just keep it!
But how do you expect to grow a business with out reaching out to new prospects? Here is where you can put your customers to work for you! Offer them incentives to share your special offers and promotions. Offer incentives for referrals, or buy one get one free promos. There are a million ways to get your customers talking about you. And the plus side is, the customers that are gained by word of mouth marketing already have an emotional tie to your brand, because someone they trust sent them there.
So when it comes to new marketing initiatives, go back to the roots! Think word of mouth.
Interested in using social media to encourage your customers to refer their friends? Synergy VX has it covered. Contact us for more information.
