The world of marketing is changing at light speed right now, with the the constant evolution of social media platforms and viral sharing all this technical mumbo-jumbo can be dauting for a marketer, not to mention customers. That is why we love PURLS so much at here at Synergy. Yes, they are a little more technologically advanced than say a simple postcard, but there is nothing overly complicated about it. Must be why campaigns with PURLS typically see a 30-60% increase in response.
5 reasons PURLS are great (and 3 reasons VX PURLS are better still)
1) They are still "cool" without being scary. PURLS do a great job of incorporating social media and other forms of online marketing into a mail campaign, but they will not intimidate users that are.... less than technologically savvy. While QR codes are great for this also, they can be intimidating to a prospect who has never seen one before, and can be a big detourant for someone that might have previously redeemed your offer. Almost everyone knows what to do with a URL, but actually having the prospects name in the URL will catch their attention because that is new and a little exciting. Not to mention, adding the prospects name will make them feel a little special. People like a little personal attention.
2) They will build your database. This is a big one, and I think a seriously overlooked benefit of the mighty PURL. Once the user logs onto the landing page to redeem your offer, they are then prompted to input a little information. This can be used to correct errors in an existing database, or gather missing information (like phone numbers and email addresses). Not only does it help to keep the marketers database up to data, but users can also specify their preffered method of communication, making it easier for you to further target your messages.
3)Drive Traffic to a Website Once your prospect is online, it is quick and easy to get them to make purchases on a website or send them to a Facebook fan page.
4) They are Easy to Track. For those of you familiar with direct mail, you know that tracking is a common problem. Not so with a PURL. Responses can be tracked in real time, and forwarded to sales reps immediately, so not only do you know if you mailer is working, but you will know as soon as your first prospect responds!
5) You can customize you campaign spontaneously. At any time during the campaign, the landing page associated with a given PURL can be changed and tailored based on the results and analytic received, so you can maximize the value of your campaign, even after it has been sent out.
..... But wait.... There's More!
Even More Awesome Analytics Synergy Vx software includes a full suite of super cool analytic tools that allow you to track response in real time, find those who shared your offer, and even identify your key influencers.
...So try a PURL.
Tweet
