Direct Mail design is a tricky business, and a good design can make all the difference in the success of a mail campaign. So we decided to make good use of our talented design team, to inspire you all to create your own dreamy direct mail piece.
- 69% of people will read your mailer if their name is on it.
- Adding a PURL can increase the response rates anywhere from 45-80% depending on whether it is an internal, or prospect list receiving the piece.
- By including a perforated coupon, customers can save your discounts in their wallet, making them easy to redeem, and tracking a breeze!
- Make your customers feel exclusive by using their name in the offer
- Including an Expiration date on any coupons will increase the sense of urgency, and get potential customers moving quickly!
- Using “handwritten” font on the front of the envelope adds a personal touch, and will make the recipients feel as if the offer is tailor made for them!
- A letter in an envelope can attract more than double the respondents than a postcard with the same offers
Keeping these simple tips in mind, designing a successful direct mail piece will be a breeze!
