Database: Address Quality Gatekeeper
Target Marketing Magazine.
Collecting and maintaining accurate address information is an issue for companies of all sizes. The ramifications of poor address quality can be far-reaching and expensive. What you need is a gatekeeper.
In the past, organizations often didn't take steps to tackle issues with inaccurate customer information because it resided in multiple, unconnected databases. Individual business units kept their own records, so departments like sales, service, marketing and billing may have had data on the same customer in different formats on different servers with no standardization. Even with integrated CRM systems, this issue ....
How Three Companies took Content Marketing to the Next Level
By Shane Snow
It goes by many names: branded content, custom publishing, content marketing. Cheap and ubiquitous web technology has become fuel for a rising trend of businesses becoming publishers and brands becoming media companies. Through content creation, brands can engage directly with an audience rather than relying on intermediary media channels. If you publish and spread great content, customers will come to you.
