Synergy Says: Buying the Right Prospecting Data
May 2012
The right data list makes all the difference in prospect marketing. In order to build your client base you need to figure out which clients are the best prospects for your business. So here are a few tips to make sure when you buy consumer data you get the most bang for your buck!
First, Know Your Prospect
Before purchasing any list, make sure you know what you want and why you want it. At Synergy, we can help you determine which potential clients are ideal for your business and budget. Nowadays, data lists can be sorted by countless qualifiers, so understanding to whom you are marketing is critical before you start contacting data companies. You have to know what your looking for since some companies specialize their services for specific industries.
Before you start looking, you need to know who you are looking for!
Consider your potential client's perspective, I.E. What makes your business a perfect fit for their needs - from the prospect's perspective? According to the Aberdeen study on the science of sales intelligence, 42% of companies have insufficient knowledge of the business needs of their prospects. So do the preparatory work before you start looking at data, it'll save you time and money in the long run.
Before you start looking, you need to know who you are looking for!
Consider your potential client's perspective, I.E. What makes your business a perfect fit for their needs - from the prospect's perspective? According to the Aberdeen study on the science of sales intelligence, 42% of companies have insufficient knowledge of the business needs of their prospects. So do the preparatory work before you start looking at data, it'll save you time and money in the long run.
Not All Data Lists Are Equal
Make sure you check out different companies and ask about different options. Find out how the data company generates their list so that you know its the right prospects for your business. Take advantage of the services data companies offer such as sorting and cleaning.
Remember, your not buying a list for one-time use, it's an investment in your company!
Remember, your not buying a list for one-time use, it's an investment in your company!
Keep It Clean
Data lists are like gardens, if you don't tend to them, they will die. Buy a prospect list from a company that automatically updates the list for you on a regular basis. If that is not an option, we can manage your list for you!
According to the United States Postal Service, the quality of a data lists deteriorates by approximately 2% a month, so make regularly updating your list a habit so that you won't waste time and money advertising to a dead end.
According to the United States Postal Service, the quality of a data lists deteriorates by approximately 2% a month, so make regularly updating your list a habit so that you won't waste time and money advertising to a dead end.
Use Multiple Sources
When buying a prospecting list, it should come from multiple data sources. Check with the data company to see where they get their information. Data lists complied from multiple sources tend to be:
- More accurate
- More detailed
- Unique (So your competition can't mail to the same list!)
