We love bloggers around here, and we couldn't resist sharing these juicy blogs.
| Finding Your Way Through the Analytics Mire | |
| By: Dominique Ellis | |
QR codes, PURLs, direct mail, print ads, PPC ads, banner ads, Facebook shares, tweets; the ever-growing list of innovative ways to reach new customers is enough to make any marketer scream.Cross-channel marketing is quickly becoming the norm in the industry. It’s no longer enough to send out an email blast and expect results. Brands and businesses are doubling and tripling up on marketing mediums used in a single campaign. While it’s important to touch customers on multiple fronts, let’s not forget the most important part of any cross-channel marketing campaign — the analytics. Read More...
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QR codes are one of the hottest topics in mobile. They are becoming more popular with marketers, and in turn, consumers are catching on. According to a survey from MGH, mobile consumers are responding to the influx of popularity with QR codes, “32% of smartphone users say they have used a QR code and 70% say they would be interested to do so, either for the first time or again.” Currently marketers are using QR Codes to offer promotional discounts (53%) and enter sweepstakes (33%), however QR codes have a place in social to drive engagement. Read More...
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Proven Strategies to Increase Direct Mail Fundraising
DATAMAN GROUP
Fundraising best practices become best practices because they've been proven to raise funds. At the sixth annual Bridge to Integrated Marketing and Fundraising Conference held in National Harbor, Md., two fundraising professionals shared 11 best practices and discussed how implementing them helped the Coast Guard Foundation (CGF) and Lighthouse International achieve tremendous results.
Here are those 11 tactics that Bradley Sisley, chief operating officer at the Coast Guard Foundation, and Andrew Laudano, account director at LW Robbins, provided in their session, “7 Proven Strategies for Jump-Starting a Small Fundraising Program,” — plus four bonus tips — and what they helped CGF and Lighthouse International accomplish.
Best practices
Here are those 11 tactics that Bradley Sisley, chief operating officer at the Coast Guard Foundation, and Andrew Laudano, account director at LW Robbins, provided in their session, “7 Proven Strategies for Jump-Starting a Small Fundraising Program,” — plus four bonus tips — and what they helped CGF and Lighthouse International accomplish.
Best practices
- Mail enough names to acquire a meaningful number of new supporters.
