Synergy Says: Focus Your Marketing Campaign
and Increase Your ROI!
Nowadays, everyone from your dentist to your favorite pizza place has a facebook page and markets through some combination of advertising platforms. But, if everyone is talking at you from a different angle, sometimes its hard to sort through the clutter. That is why one cogent advertising campaign executed across multiple channels is the best way to engage your customers!
Almost all businesses advertise across multiple channels. Modern small businesses, who can't afford a tv commercial or high profile campaign, still have a website, send a mailer, place a weekly ad in the paper and have a radio spot. Many people think by diversifying their marketing strategy they are expanding their customer base, but most of the time, they are just shrinking it. Imagine fishing with 10 lines and no bait, you won't catch much, but if you fish with 5 lines and bait the hooks well, you'll fill your boat quickly. Many marketing strategies are like fishing without bait. They are inefficient because they are SAYING the wrong things, even if they are in the right places.
There are many places to advertise,
so make sure your saying the right things!
Remember, engaging your customers across multiple platforms infuses your product into your potential customer's life on a regular basis. And, regularity leads to familiarity and therefore, comfort with a company, product, or idea. A comprehensive strategy with a clear purpose will do just that. Moreover, by using the same branding message across multiple channels, you can create a more interactive experience for the consumer. At Synergy, we can create a mail campaign for you that includes an interactive website, among other multichannel options, to engage your potential customers!
Funnel everything you want to say about your company
into one message directed at an appropriate demographic for your business
Depending on your style of campaign, you might not have the diversity in customers you were going for originally with a campaign spread across multiple advertising mediums, but your ROI will be greater, and your business will grow more efficiently into additional markets. And after all, isn't growing your business what it is all about?
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