This post is part of a series called Synergy University. Think of it like a 4 week course you take in school except that we will not be assigning homework or exams and we promise not to put you to sleep. Follow our posts on Twitter with the hashtag #SynergyUniversity!
We are keepin' it short and sweet today.
Let's debunk some direct mail myths.
Myth: Trees are
being destroyed to produce direct mail.
Truth: North
America practices sustainable forestry.
Trees are harvested and replanted continually. Plus, the marketplace is now able to produce
paper with a logo that certifies it is from sustainable, forested lands.
Myth: People don't recycle their direct mail.
Truth: In 2007,
the federal fair trade commission gave direct marketing businesses and
organizations clearance to include “recycle please” messaging on catalogs and
direct mail, encouraging readers to recycle.
Myth: Americans
throw away ALL their direct mail, without even opening it.
Fact: The average
United States household receives less than three pieces of direct mail
advertising per day. According to the
United States Postal Service Household Diary Study, sixteen percent of
households choose not to read their mail while 81% of people read their mail.
