My desire to go skydiving, bungee-jumping, or deep sea scuba diving is pretty much nonexistent. You won't see me holding up the line to go rock climbing on the edge of a mountain any time soon. But I know plenty of people that like to jump out of airplanes for fun. Usually their lack of fear is impressive. Not anymore. Now if you want to impress me, I expect a free fall from space okay?
I panicked a little when Felix Baumgartner plunged from his capsule. I also learned a few things that I will keep in mind during my next marketing plan. The powerful success of this event is due to the fact that Red Bull's existing marketing message is consistent with the events they sponsor. Now, Red Bull really does give you wings. Or in Felix Baumgartner's case - a capsule that will elevate you nearly 24 miles above ground.
2. It’s okay to ask for help: Baumgartner's jump wouldn't have been successful without the support from NASA. They helped guide him from start to finish. When his face shield started fogging up, they worked through it. When he didn't respond quickly to checklist items, they reminded him to communicate. It's all about teamwork.
3. Take chances: Saying that Red Bull took a chance as the Stratos Jump sponsor is an understatement. "His blood could boil. His lungs could over inflate. The vessels in his brain could burst. His eyes could hemorrhage. And, yes, he could break his neck while jumping from a mind-boggling altitude of 23 miles," the Associated Press reported. Imagine the PR Crisis that Red Bull would be in if something went wrong? It would be horrific. Regardless, Red Bull took that chance and everything went off without a hitch.
4. I still have no desire to jump from an airplane.
Were you one of the 8 million people that watched the jump? What did you think?
- Marysa Miller
You can follow me on Twitter @marysa_miller
