This post is part of a series called Synergy University. Think of it like a 4 week course you take in school except that we will not be assigning homework or exams and we promise not to put you to sleep. Follow our posts on Twitter with the hashtag "#SynergyUniversity"!
The DMA annual report in 2011 stated that on average, each dollar spent on direct marketing yields an ROI of $11.65. Non-direct marketing advertising yields an ROI of $5.29. Many companies have started backing out of direct mail. In return, other companies have started using it more aggressively.
Here are a few tips
to create a successful direct mail campaign!
DON’T overwhelm readers by printing mail that addresses a
variety of unrelated, cluttered topics
DO focus your mail on one important, current issue
DON’T let your mail blend in
DO get your mail noticed so that it is not thought of as “junk
mail”
 |
| This will definitely catch your attention! |
DON’T leave out information for customers to act on if they
are interested in your product/service
DO tell the customer the benefits of using your service with
clear instructions on how to connect with your company
DON’T mail once and then never again
DO practice consistency in your mailing techniques to
maintain presence with your customers
Interested in more information on Synergy and how we can help your business? Give us a call today at 714-824-3780 and speak with one of our friendly, knowledgeable Sales Representatives who can answer all your questions.
Interested in more information on Synergy and how we can help your business? Give us a call today at 714-824-3780 and speak with one of our friendly, knowledgeable Sales Representatives who can answer all your questions.
