This post is part of a series called Synergy University. Think of it like a 4 week course you take in school except that we will not be assigning homework or exams and we promise not to put you to sleep. Follow our posts on Twitter with the hashtag #SynergyUniversity!
Facebook recently started rolling out promoted posts. If you are new to the social media game or
want to encourage fans to participate in these promotions, we have compiled a
few tips to help you get started.
Remember why people are on Facebook: Facebook
has not become the go-to destination for online shopping. A person will “like” your page because they
had some interest or connection to your brand. Use your page to promote offers
and discounts specific to people that are Facebook fans.
ENGAGE!
If you want fans to engage with you, you have to be engaging. Ask questions. Ask people to “like” or “share” something if
they agree or disagree. A little bit of
encouragement goes a long way. Include links
to outside sites such as blogs or a website to help drive traffic to one
location.
Analytics are important. Track ad results to ensure that the money you spent is being used well. With promoted posts, you can hover over the number of people reached to see further statistics. If your promotion is doing well, consider expanding your reach with a higher amount on future promotions.
We want to know: Would you be encouraged to purchase
something from a brand you trust through Facebook?
