In case you have not heard, there is an NHL
Lockout going on. Professional
hockey players and fans everywhere are out of their minds, the LA Kings get to enjoy their first Stanley Cup Championship just a little bit longer, and online reputations may be at stake. What happens when your favorite player (or any of your favorite athletes/celebrities/etc) take to their social media soap box a little bit too much?
NHL Players have not been shy about their thoughts on the lockout, especially on Twitter. Infamously outspoken Paul Bissonnette of the Phoenix Coyotes tweeted the following on September 13:
Joffrey Lupul also had thoughts:
The above tweets are mild compared to some others.
When a tweet goes wrong, what do you do? A few of our favorite NHL players may want to take a step back and look at how their tweets could impact their own online reputation. We came up with three simple tips to manage your online reputation. Anyone want to send this to Mr. Bissonnette?
3 Simple Tips to Manage Your Online Reputation
1. Google alerts are your friend: There is NO excuse to not set Google alerts. As soon as something is posted highlighting your selected search terms, you
will know. No one should be spending their entire day doing damage control.
2. Get a second opinion: Do you ever have something happen to you and think to yourself, "I need to tell the world about this RIGHT NOW"? It is normal. Think about it for a second before instantly tweeting it. Is it really something the world has to know? Could it backfire later on?
3. Remember your goals: If you are managing a brand, remember the goal of that brand. Express your opinions and thoughts but do it in a way that maintains your credibility instead of ruining it.
We want to know: What athletes or celebrities do a great job of managing their online reputation? Which ones could use some work?
