This post is part of a series called Synergy University. Think of it like a 4 week course you take in school except that we will not be assigning homework or exams and we promise not to put you to sleep. Follow our posts on Twitter with the hashtag #SynergyUniversity!
Did you know?
Did you know?
- Instagram gains one new user every second
- One billion photos have been taken with the app
- There are roughly 58 photos uploaded each second
Basically, don’t mess with Instagram.
It packs a punch and makes branding through photos easier than
ever. On Wednesday this past week, Ryan Seacrest was doing his morning radio show on Kiis FM. He told
listeners that he had just posted a photo of himself to his Instagram account
with the tag “#morningface”. Ryan then
asked listeners to (safely) upload their own "#morningface" photos while on their
way to school or work.
- Within 4 hours, over 13,000 Instagram users had uploaded photos to Instagram with the morning face hashtag
- The photo that Ryan Seacrest uploaded had nearly 400 likes
- Over 40 users left comments on Ryan's photo
Hate to break it to you but the average person does not have the same reach as Ryan Seacrest. Luckily, any brand or small business can use the same tactics to increase interaction with fans or customers. When trying to promote a contest, campaign, or promotion incorporate your plan into Instagram.
Create unique hashtags for your campaigns, but use them only on applicable platforms. Encourage participation on Instagram by making it part of your campaign or contest. Let people know that following you or participating by using a specific hashtag, they can be entered into contests or promotions.
We want to know: What companies have you seen use Instagram effectively?
We want to know: What companies have you seen use Instagram effectively?
