Thursday, July 14

We just couldn't resist showing off a bit....






Here at Synergy, we love what we do and couldn't help showing off all of the exciting things we have been working on .... just a little bit.

Mail Programs | PURLs | Synergy VX | Analytics

Synergy Direct Response is a full service direct response agency, focusing on creating and maximizing the success of effective direct mail marketing. Our extensive client portfolio is divided into five divisions, managed by experts in their respective fields: Corporate accounts, non-profit, financial services, automotive, and boutique business.

Since 1989 we have mailed over 500 million pieces of mail for our diverse clientele such as: Red Cross, Di-tech, Blockbusters, Hoag Hospital, E-Loan, Fletcher Jones Mercedes, La Costa Resort and Spa, and Direct TV.





  

Mail Programs



Our high quality database of over 60 million homes and businesses combined with our proven database qualifiers ensure that we are able to target the exact demographic our clients need to grow their business. Because all services provided are in house, we not only save our clients time and money, but who they are able to take advantage of partnering with a single vendor who understands the goals of their campaign and has the means to achieve them. Synergy proudly offers:





  • Data management, selection, cleansing, and profiling.
  • Copywriting, package design, creative design, and art production.
  • Full service pre-press and printing services.
  • Letter shop production.
  • PURLs
  • QR Codes
  • Variable digital printing and laser.
  • E-mail and text message marketing.
  • Back end analytics and online call tracking.
  • 48 hour turn around.

PURLs and Landing Pages

The communications revolution is here and Synergy’s cross channel marketing services have now made direct mail more effective than ever before. PURLS (or personalized websites) can be used to capture direct mail and email campaign responses, and deliver:
  • Higher response rates.
  • Quality leads with higher lead to sale conversion.
  • Easily customizable interactive marketing.
  • Quality real-time leads to sales associates.
  • Ability to measure ROI.
Purls allow you to track, and act upon all response activity, allowing you to know the end user, and communicate with them better.







Try a PURL for:
  • Gathering customer information.
  • Setting up appointments.
  • Drive traffic to a landing page or website.
  • Increase response rates.
  • Add valuable insight to an internal database.
One-Click Viral Sharing with Synergy VX!

What is Synergy VX?

Simply put, it's a web based software that allows you to rapidly create, deploy, and analyze conversion optimized landing pages.

Created for direct marketing campaigns, broadcast, print and web marketing, Synergy VX can be integrated into every aspect of your marketing efforts.





Use Synergy VX with:





  • Direct Mail
  • E-mail
  • Print marketing;
    newspapers/magazines.
  • Web display
  • Pay per Click
  • Television ads
  • Radio ads
  • Packaging
  • Point of Sale
Synergy VX gives your customers the ability to share your offers with their friends on their favorite social network; with one click your campaign is promoted and endorsed by your consumers utilizing email, SMS text messaging and over 287 social networks including Facebook, Twitter, MySpace and LinkedIn.

Compared to traditional marketing, Synergy VX delivers more information and develops a detailed database of qualified leads for future campaigns, plus you can expect DOUBLE THE RESPONSE when compared to campaigns without Synergy VX.








Analytics

Synergy cares about your campaign and results. By tracking your campaign we will optimize your response and conversion. We include a robust suite of tracking software and tools so we can analyze and augment your campaign.







  • Live in-bound cal tracking and recording.
  • Mail tracking.
  • Real time analytics with Synergy VX.
  • Case studies and testing.