Focus On: Thanksgiving Marketing

In the spirit of Thanksgiving, I rounded up a few Thanksgiving related marketing tactics that have been catching the attention of holiday shoppers everywhere.

                                                           

Nordstrom

Nordstrom is an upscale retail chain in North America initially founded as a shoe retailer.  Today the company sells clothing, accessories, handbags, jewerly, cosmetics, fragrances and home furnishings.  Nordstrom is known for their five major sales, outstanding customer service and return policy, and always eye-catching displays of the latest fashion trends.

Most stores begin decorating for Christmas right after Halloween.  But Nordstrom takes a noble stand against making their stores look like the North Pole prior to November 25th.  This advertisement, seen throughout stores over the years, has made a huge impact with fans and customers.  It also gives customers something to look forward to - knowing exactly when they can walk into their favorite store and feel like they are in a winter wonderland.  

PETA

This PETA advertisement, aimed at children, has been put up in various US cities near elementary schools.  Most PETA advertisements are so shocking and extreme that they would never get approved to be on a billboard.  The Project Manager of this campaign stated in an interview that, "children have a natural compassion for animals.  [...] They are also bombarded with constant fast food advertisements and we'd like to offset that negative influence with a message of kindness."  The dogkey (dog/turkey hybrid) allows children to instantly recognize a Sparky just like their own and hopefully make the connection that the turkey they enjoy every year is also an animal.

Target

Target does an excellent job advertising their low prices and special promotions during the holidays each year.  Remember the crazy red jumpsuit lady?  The company got themselves into some hot water after deciding to start Black Friday early this year.  But they are not the only company starting Black Friday sales on the 24th.  Wal Mart, Best Buy,  and Macy's are also opening their doors early to let shoppers get a head start.  While some retailers feel the pressure to keep up with competitors many employees and customers are rejecting the early shopping hours.  An online petition, that gained over 200,000 signatures, urges Target to put families before their sales.    

What other companies have used controversial (or viral) marketing/advertising techniques during the holiday season?  Does it affect where and how you shop this time of year?

  

November 2012 Newsletter

Synergy Says: It's the Season of Greetings!

So Be Personal!

One of the best ways to say “Thank You” this holiday season is with a custom greeting card. With a 99% open rate, greeting cards are guaranteed to increase the ROI on your next marketing campaign.

This holiday season, thank long-time customers for their continued business to maintain retention. Use a greeting card as a unique way to make yourself memorable to potential clients.

Holidays, birthdays, and meeting follow-ups are easily recognized through a seasonal greeting card. During the time of year where we are encouraged to give thanks, remind your customers that you are thankful for their business.”

Custom greetings cards do wonders with:
-A 99% open rate
-Guaranteed to increase the ROI
-Show your customers you care

Maintain your long-time customers and help welcome new ones with these personalized cards and you’ll make yourself memorable to your client base. The Holiday’s are the season of giving and thanks so remind your customers you are thankful for their business. 


Did You Know? Consumers who have used a social networking site in the past 12 months are 29% more likely to be heavy responders to direct mail over any other media channel.

Die-Cutting is a great way to be festive this holiday season and stand out amongst the competition.  We can make your mailer shaped like anything from you logo to a product to the front of your building!  At Synergy, our goal is to create a dynamic direct marketing campaign that is sure to generate leads for your business.

Give Synergy a Call at 714-824-3780

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3 Ways to Give Your Direct Mail a Spooky Twist

Nowadays, most people associate Halloween with ghosts, vampires, witches, and candy corn. What you may not know is that Halloween actually dates back to Celtic rituals thousands of years ago. In 2001, over 160 million people celebrated Halloween. Why not take advantage of this popular holiday with your direct mail campaigns?

Propose a treat
Send out brochures, postcards, or greeting cards with a holiday treat. Coupons for discounts, free promotions, or buy one get one deals stand out to consumers. Make sure that along with your promotion you write attention-grabbing copy to keep their focus on the piece.

Pei Wei

Tell a story
People like stories. Make your themed mail pieces fun and interesting! Include legends of different stories or history relating to the holiday. Turn your headlines into spooky titles so that they stand out.

Give away tips
When I was little, I remember coming home from trick-or-treating and having to wait while my parents sorted through my candy. They made sure that nothing was open or suspicious looking. Parents love safety tips and ideas. If you are an agency that works with children or parents, send out direct mail promoting safety tips specifically for that holiday.

We Want To Know: Have you ever sent holiday-themed direct mail? As a consumer, would a themed mail piece with a special offer catch your attention?

Our creative and experienced team at Synergy knows how to get readers to open your mail with attention-grabbing colors,copy, and promotions. Give us a call today at 714-824-3780 to speak with one of our friendly, knowledgeable Sales Representatives who can answer all your questions!