Save 2% off your postage from the USPS in July and August!

Bringing 2% off postage,
Now that's good news!

The Summer is a great time of the year to send out a direct mail campaign. People are out and about and looking for exciting businesses and sales that meet their wants and needs. Right now the United States Postal Service is offering a discount on your direct mail postage from July 1, 2012 until August 31st, 2012. When you send a direct mail campaign with a QR code, you'll receive 2% off the cost of postage!

How It Works

There are 2 requirements in order to get the discount. The first requirement is that you must have a QR code on your mailer that takes you to a mobile optimized site. However, any marketing campaign using QR codes is worthless unless your site is mobile optimized, since most people don't scan QR codes on their desktop computers. So the requirement makes sense.

A QR code (like this one)
is all you really need for the discount!

The second requirement is an option. You can either have your QR take you to an "e-commerce" site as it is called, or you just need a personalized landing page. Now for those of us who aren't the most tech savvy, this might seem like a lot of work to get 2% off postage. However, using a personalized and mobile optimized landing page in your marketing campaign is extremely beneficial and will increase your return on investment and conversion rate from your direct marketing campaign. Not to mention, it'll make your company look pretty cool. To learn more about personalized landing pages and the benefits and analytics involved, check this out!

The other option is to have your QR code take someone to an "e-commerce" site, where they can make a direct purchase from your company or donation to your organization. For example, if you send a catalog, your QR code must take someone to a site where they can directly purchase an item from your catalog, not just your company webpage.

It's that easy, so what are you waiting for? Call Synergy and Let Us Save You 2% on Postage and Increase Your Sales This Summer!

Get 2% off postage on your next direct mail campaign

Contact Synergy at (877) 466-0635 or get a FREE quote online!

By: Will Pearlman

 

The Benefits of Interactive Marketing from Synergy

Get Interactive Using a Vx Marketing Campaign From Synergy!   Connect with your customers, gather helpful consumer information, and grow your business, all with Vx from Synergy!    With a Synergy Vx marketing campaign, you can track your results in real time and acquire useful information from your current and potential customers. In addition, your customers have the option to share your offer with their friends online. It's possible you get more responses than you sent out! How Vx Works: First, we send a direct mail campaign for you and personalize it with a URL such as: http://www.yourcompanypromo.com/FirstNameLastName or http://www.synergyvxpromotions.com/JaneDoe to see our non personalized landing page, (for those who aren't directly on your list!) Once the mailers are received, recepients go to the Personalized URL (or PURL) to redeem the offer from your business. When they click the site, they fill out basic information and answer a few questions of your choosing, which are beneficial for your business to learn. Then, they can share your offer online on any or all of their favorite social media sites! It's that easy. Why Vx Works Synergy Vx campaigns have higher response rates and return on investment for several reasons: Personalization - People like to see their name on stuff, especially a website. They are also more likely to view your online offer and redeem it, if they see their name. Interaction - A Vx website is engaging, your offer stays with people longer and appears more attractive when it is stimulating senses. Analytics - Synergy Vx allows you to track the progress of your campaign in Real Time. See how many people land on your site and share your offer; while gathering useful data about each individual visitor! It's Social - People love to share things with their friends. So if they like your offer, chances are they know someone else who will too and share the good news. When they share, your business grows!   Interested in More Information on Synergy Vx and how we can help your business? Give us a call today at 714-824-3780 and speak with one of our friendly, knowledgable Sales Representatives who can answer all your questions. Interested in Reading More from Synergy? Sign Up For Our Newsletter By Clicking Here By: Will Pearlman

Greetings! Your Customer Retention Solution Has Arrived.

Synergy's Personalized Greeting Card Studio

With a 99% open rate, greeting cards are a great way to reach out to past customers, say thank you, follow up appointments or inquiries, and send out birthday or holiday greetings to your clients and prospects. 

Learn More>

Receive a $100 Visa Card with your Greeting Card order! For a limited time only.
www.synergyvxpromos.com

Each full color card is personalized with the name of the recipient to encourage response, and add a personal touch.

Receive a $100 Visa Card with your Greeting Card order! For a limited time only.
www.synergyvxpromos.com

The Details:

4/4 color greeting card

Printed on 140 lb index

Full digital variable printing both sides

Inserted into colored, closed face, blind matched A7 envelope

Learn More>

Receive a $100 Visa Card with your Greeting Card order! For a limited time only.
www.synergyvxpromos.com

We found it. Marketing's Missing Link.

The recent evolution of communication in the marketing world has created two very distinct "schools" of modern marketing, the new school techie, obsessed with social media, the internet, text messages, etc. and the traditionalist, still hanging on to print ads and radio commercials like a life raft in a sea of emails and tweets. 

While nay-Sayers scoff at the good old fashioned traditional tactic of sending customers and prospects communications via the sweet old post man, marketing agencies, and directors alike are noticing that response rates on parcels, packages, and letters have not only held strong in the digital age, but in some industries, even increased. So believe it or not, it looks like direct mail is here to stay. 

We just couldn't resist showing off a bit....

Here at Synergy, we love what we do and couldn't help showing off all of the exciting things we have been working on .... just a little bit.
Mail Programs | PURLs | Synergy VX | Analytics
Synergy Direct Response is a full service direct response agency, focusing on creating and maximizing the success of effective direct mail marketing. Our extensive client portfolio is divided into five divisions, managed by experts in their respective fields: Corporate accounts, non-profit, financial services, automotive, and boutique business.

Since 1989 we have mailed over 500 million pieces of mail for our diverse clientele such as: Red Cross, Di-tech, Blockbusters, Hoag Hospital, E-Loan, Fletcher Jones Mercedes, La Costa Resort and Spa, and Direct TV.

  

Top of Page

Mail Programs

5 reasons PURLS are great (and 2 reasons VX PURLS are better still)

Tweet

The world of marketing is changing at light speed right now, with the the constant evolution of social media platforms and viral sharing all this technical mumbo-jumbo can be dauting for a marketer, not to mention customers. That is why we love PURLS so much at here at Synergy. Yes, they are a little more technologically advanced than say a simple postcard, but there is nothing overly complicated about it. Must be why campaigns with PURLS typically see a 30-60% increase in response.

5 reasons PURLS are great (and 3 reasons VX PURLS are better still)

1) They are still "cool" without being scary. PURLS do a great job of incorporating social media and other forms of online marketing into a mail campaign, but they will not intimidate users that are.... less than technologically savvy. While QR codes are great for this also, they can be intimidating to a prospect who has never seen one before, and can be a big detourant for someone that might have previously redeemed your offer. Almost everyone knows what to do with a URL, but  actually having the prospects name in the URL will catch their attention because that is new and a little exciting. Not to mention, adding the prospects name will make them feel a little special. People like a little personal attention.

About Synergy Vx Software

Creating YOUR Image, Online

When most people think of social media networking, they think of the hours of entertainment their own facebook or twitter account provides while they peruse photos and read about current events through tweets and status updates. But there is a different side to social media, and while it might be a bit slower to emerge on the scene, social media has exploded as the new, cost effective, instant, track-able, and viral marketing tactic. While it all seems like fun and games, businesses and professionals alike can not afford not to get on board the social media bandwagon.

".....But, how?" is the question I am often posed with. Creating the pages requires little technical saavy, an email account is usually all you need, and most of the top sites will walk you through the brief set up process. The question usually does not pertain to the technical component, but more how to best present ones image in an appealing, creative way that will not get lost among the masses of profiles and blogs.  In an attempt at a quick answer, here are a few things to consider as you navigate the process of building your online profile. 

1. What is your objective for the site? 
• Whether your goal is to drive people to an online store or blog, keep customers aware of current events/ sales, build brand awareness, (or for personal use, networking, secure clients, get a better job) makes sure you know your goals and prioritize them prior to setting up the page. Space is often limited and it will help you to narrow down what is really important to say
2. Who are you? What are your specialties, what can you provide others can not? 
• Answer all of those questions in as close to one sentence as you can get. This is the hardest part, but easily the most important. Be concise. This is the hook you will use to draw views in so they search for more about you.  There is no need to cram a ton of information in here, just enough to entice. Never forget the importance of sounding confident, it is OK to brag a little here. 
3. Heres the kicker-  Community and Content
• These two go hand in hand. It is useless to have thousands of contacts that don't know you or have no use for your services, and it is just as bad to have very few contacts who know you well. As with direct mail or any direct marketing for that matter, you need to make sure that you are getting your message into the hands of your target demographic. 

• Browse through the countless sites (here is a great list of them by category) pick the most relevant. There are of course, the Generic sites which most any demographic, facebook, twitter, linkedin, and blogger are my favorites. Once you've picked your platforms ( using more than one creates a more dynamic image, even if you are only consistent about one or two) Start connecting! 

• Start with people you know, coworkers clients, customers, customers, colleges, even family members to help get you started. 
• Now, spread the word about your new page! Advertise that you are out there (think emails, in store mentions, special offers exclusively through social media sites), and you will be surprised how quickly it catches on. 
• The real secret to social media success, in simple: once you have created the pages, USE THEM! Even if it is as simple as on status update a day... it keeps you active and makes sure that people are seeing your site. 
• Never underestimate the power of a picture. Attach them to important updates and you'll catch some eyes. 
• It is OK to be bare for a while. It takes a few weeks/ or months for the page to fill up. Content comes organically as you connect to friends and subscribers. 
• Here is a list of great ways to generate contents for a blog, but I think they are relevant for a social media page as well.