Building a better business Card

We find that it is a lot easier to sell people things when they can actually get a hold of you. What better way to make sure people are going to keep in touch than with a stellar business card that they will be sure to keep? Double click to expand the image in your browser.

 Not sure who created this one, but we found it at: http://disqus.com/forums/calgarybusinesblog/dissecting_the_successful_business_card_calgary_business_blog_matt_kermode/trackback/ 

Pick Me.

Deciding on a marketing partner can be a tricky business. So in order to make the decision easier, we have provided this list of genuine, bona fide reasons that your should probably just end your search now and pick us. If you need more convincing, call an account executive at (888) 344-2842 and I'm sure they will be more than willing to alleviate your hesitation with a lovely new customer discount.

We are really nice. And we like it here.

Believe it or not, we like our jobs. We are friends with our co-workers, and we are excited to get to work everyday. That's great for us, and its even better for our clients. We constantly are giving one another feedback, sharing successes, analytics, and ideas. By ensuring open lines of communication within our company we are able to protect our clients best interests, working as a team and and using our collaborative knowledge to build each and every campaign into the best it can be.

We know whats up in the marketing world. 

Marketing makes us happy, so we know things about it. Like I said, we like our jobs. Our enthusiasm for marketing keeps us active and always on the cutting edge of the latest trends across all media channels. Plus, our unique atmosphere of encouraged communication, means we all share what we have learned with one another, and use that knowledge to better serve our clients.

You'll get your own marketing Guru (free!).

Each one of our account executives are trained to act as marketing consultants for his or her clients. While most agencies (especially print shops) are happy to let their clients send out an ineffective campaign while they sit back and collect a check, our account executives are passionate about marketing and will use their knowledge help to guide their clients to the best possible campaign. All of this knowledge is provided at no additional cost to our clients, because what is good for our clients is good for us.

Everything is in Da' House. 

We are able to create your marketing vision from start to finish in our Santa Ana, CA facility. Our internal creative team, copy writers, data specialists, Account Executives and Printing presses are all able to work together under one roof, saving time, and the extra expense of outsourcing. Plus our "one-stop shop" ensures that all of our clients marketing materials are consistent, cohesive, and directed towards achieving the goals of your campaigns.

We'll give you presents.

We are not above bribery and shameless self promotion. 

Ok... just kidding. But, our clients are awesome. And we are well aware of their awesomeness, and like to reward them for it from time to time. Whether its a fun sweepstakes giveaway, a percentage off your next order, or even just some cash back once in a while, we get the importance of perks. There are trillions of choices available when choosing a marketing partner and we genuinely appreciate the investments our clients and strive to be worthy of your marketing dollars.

Why Customer Retention?

Customer Attrition is not a new problem. However, the dawn of social media has sparked what is being called the “communication revolution,” and it is easier than ever for customers to seek out new companies to do business with and voice their opinion when they’re unhappy. Marketers are more aggressive than ever before and with targeted marketing campaigns dropping into prospects’ inboxes, newsfeeds, mail boxes and even cell phones, people are being flooded with offers from companies begging for their business.  

All of the competition for business has proven customer loyalty to be difficult, but not impossible to achieve. Providing quality products and services at reasonable prices is a great start, but customers today are so berated with offers from the competition, great prices and service are not always enough. Customer service no longer just pertains to face to face or in store encounters, customer service encompasses all aspects of a customer’s experience with a company, from the initial touch, through the sale, product performance, ongoing support and replacement.  Instating a regular customer retention program goes the extra mile and shows customers their business is valued, while reducing marketing costs, increasing purchase frequency, and improving brand image.  Customers are looking to buy from companies that appreciate their business, and go the extra mile to show them that. 

Why Are Visitors Leaving?

The little known reason customers defect.

While price is a contributing factor, particularly in our current environment where most customers – consumers or businesses – perceive the majority of products and services to be commoditized, service is the primary factor. Low price isn't nearly as compelling to a customer because consumers and businesses are being flooded with offers promising to produce twice the service at half the cost, but a company providing great service and a genuine interest in the needs of customers is the rarity.   A study by RightNow Technologies shows that 73% of customers leave because of poor customer service, while the Rockefeller Corporation shows that 68% of customers leave because they think that corporations do not care about their business (source: “#1 Reason Customers Leave” Ann Barr, Ann Barr Blog). People are creatures of habit- what customers really want is a company they can trust and build a relationship with over years, not just a one-time shop- but they are not willing to give their business away to a company that does not appreciate their time or dollars. 

Your customers are your competitors’ prospects.  

Today’s customer is more vocal than ever before, and social media provides them with a platform to share every aspect, good and bad, of their shopping and buying experience. So if a customer is unhappy, it is easier than ever for competing businesses to capitalize on the experience and target them with special offers to gain their business. Marketers have planted their most enticing offers in front of their ideal prospects- customers buying the same products from elsewhere but have reason to be dissatisfied. Most customers leave a brand they are currently loyal to because they believe another company is more deserving of their business.

Not all Customers are the Same

Retention Marketing Vs. Prospect Marketing

Most marketing plans are so focused on acquisition that they miss opportunities housed within their own internal customer base.  Acquisition marketing tactics tend to be more expensive and less effective than simply refocusing marketing efforts towards customer retention. The probability of selling to an existing customer is 60-70% versus the probability of selling to a new prospect which is 5-20% (Source: Top 5 Customer Retention Marketing Tactics” April Dunford, Rocket Watcher Product Marketing for Start ups). 

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