Eat too much and enjoy your friends, family, and time off.
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Looking for something to read? Catch up on our past Newsletters!
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| Why Customer Retention |
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| Direct Mail Strategies for the Internet Era |
Thursday, December 15
Direct Mail Discrimination: It's a Problem
The internet has created a virtual Pandora's box for marketing- allowing companies to reach customers through more mediums than ever before. However, at some point this revolution lead to the popular misconception that the younger generation of consumers have no interest in offers presented via direct mail. For shame we say. For it seems that direct mail has the unique ability to cut through the marketing noise of offers targeted to youths and generate....(wait for it).... a response.
Don't believe us? Well my marketing mavens, numbers don't lie. A recent study of the response to standard mail pieces by age of head of house hold (completed by the DMA in 2011 none the less) shows that of those respondents aged 22-24 more than 18% say they will respond to direct mail. But the real kicker is that this is a 12.8% increase over previous years- meaning not only is direct mail working, but it is working better than ever and growing in popularity amongst younger consumers. And its not just youngsters looking to respond to mail, studies have registered that a wide range of consumer demographics are becoming more and more likely to respond to multiple formats of direct mail- including everything from post cards to catalogs.
Don't believe us? Well my marketing mavens, numbers don't lie. A recent study of the response to standard mail pieces by age of head of house hold (completed by the DMA in 2011 none the less) shows that of those respondents aged 22-24 more than 18% say they will respond to direct mail. But the real kicker is that this is a 12.8% increase over previous years- meaning not only is direct mail working, but it is working better than ever and growing in popularity amongst younger consumers. And its not just youngsters looking to respond to mail, studies have registered that a wide range of consumer demographics are becoming more and more likely to respond to multiple formats of direct mail- including everything from post cards to catalogs.
Thursday, December 8
Greetings! Your Customer Retention Solution Has Arrived.
Synergy's Personalized Greeting Card Studio
With a 99% open rate, greeting cards are a great way to reach out to past customers, say thank you, follow up appointments or inquiries, and send out birthday or holiday greetings to your clients and prospects.
Receive a $100 Visa Card with your Greeting Card order! For a limited time only.
www.synergyvxpromos.com
www.synergyvxpromos.com
www.synergyvxpromos.com
The Details:
4/4 color greeting card
Printed on 140 lb index
Full digital variable printing both sides
Inserted into colored, closed face, blind matched A7 envelope
Receive a $100 Visa Card with your Greeting Card order! For a limited time only.
www.synergyvxpromos.com
Thursday, December 1
Take take your design out of the box.
Feel your mail program is becoming a little.... stale? Perhaps it is time to mix it up a bit. While postcards and letters are sure to get some response, these unique designs really kick things up a notch (to quote Emeril Legasse).
The key to utilizing the strategy effectively is to be creative, unique, exciting, funny, or extreme while keeping the message and content of the mailer relevant to your company, your product and your brand.
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