• Is the list current?
• Check against the National Change Of Address Registry
• Should it be passed through the DMA's 'do not mail file'?
• Have duplicates been removed?
• Should it be purged of deceased persons?
• If the name is incorrect, would adding "Or Current Resident" make sense?
• Would the mail piece benefit from Personalization?
• What's your salutation (Dear, Hello) Or none at all? Comma or colon?
• If FIRST NAME is called out, is it CASED properly?
• What about empty fields? Choose a default name (e.g. Guest, Friend)
• What about initials as First names (e.g. H. Ross Perot).
• Would a reference to their COMPANY grab more attention?
• Should there be versions created for GENDER or AGE? Would content or imagery that appeals to men vs. women, old vs. young make the piece more relevant?
Source: http://www.amazingmail.com/checklist
