Buying the Right Prospecting Data
The right data list makes all the difference in prospect
marketing. In order to build your client base you need to figure out which
clients are the best prospects for your business. So here are a few tips to make
sure when you buy consumer data you get the most bang for your
buck!
First, Know Your Prospect
Before purchasing any
list, make sure you know what you want and why you want it. At Synergy, we can
help you determine which potential clients are ideal for your business and
budget. Nowadays, data lists can be sorted by countless qualifiers, so
understanding to whom you are marketing is critical
before you start contacting data companies. You have to
know what your looking for since some companies specialize their services for
specific industries.
Before you start looking, you need to know who you are looking for!
Consider your potential client's perspective, I.E. What makes your business a perfect fit for their needs - from the prospect's perspective? According to the Aberdeen study on the science of sales intelligence, 42% of companies have insufficient knowledge of the business needs of their prospects. So do the preparatory work before you start looking at data, it'll save you time and money in the long run.
Before you start looking, you need to know who you are looking for!
Consider your potential client's perspective, I.E. What makes your business a perfect fit for their needs - from the prospect's perspective? According to the Aberdeen study on the science of sales intelligence, 42% of companies have insufficient knowledge of the business needs of their prospects. So do the preparatory work before you start looking at data, it'll save you time and money in the long run.
Not All Data Lists Are Equal
Make
sure you check out different companies and ask about different options. Find out
how the data company generates their list so that you know its the right
prospects for your business. Take advantage of the services data companies offer
such as sorting and cleaning.
Remember, your not buying a list for one-time use, it's an investment in your company!
Remember, your not buying a list for one-time use, it's an investment in your company!
Use Multiple Sources
When buying a
prospecting list, it should come from multiple data sources. Check with the data
company to see where they get their information. Data lists complied from
multiple sources tend to be:- More accurate
- More detailed
- Unique (So your competition can't mail to the same list!)
Keep It Clean
Data
lists are like gardens, if you don't tend to them, they will die. Buy a prospect
list from a company that automatically updates the list for you on a regular
basis. If that is not an option, we can manage your list for
you!
According to the United States Postal Service, the quality of a data
lists deteriorates by approximately 2% a month, so make regularly updating your
list a habit so that you won't waste time and money advertising to a dead
end.
By: Will Pearlman
