Die Cutting: Making Your Mailer Stand Out!

Die Cutting:

Making Your Mailer Stand Out!

Die-Cutting your mailer helps you stand out to your customers. For a mortgage company, make your postcard advertisement look like a house, if your in energy, make it a wind turbine or solar panel, whatever your industry and business, using die cutting for your direct marketing will increase your ROI and help you stand out to your customers!

At Synergy, our goal is to create a dynamic direct marketing campaign that is sure to generate leads for your business. Our die cutting service allows you to literally shape your mailer however you want to make sure your prospects notice! In addition, we offer other custom services, both creatively and strategically, so give us a call at 877-466-0635 or get a free quote online and let your customers know how much you care!

Back to School Means
Back to Business!

As the days begin to get shorter again and with the school year right around the corner, it's time to get back to the regular flow of business. As people return from the various summer activities re-energized, what are you doing to capture that energy to help your business grow? 

Here are a few tips from Synergy to help your business blossom as we head into the autumn months . . . 

1. Focus on 1 Product, Offer, or Service - Whatever your marketing and whatever your strategy, don't confuse your customers and prospects by sending them multiple promotional opportunities. 

Focus your campaign on one product or service
to avoid creating a nebulous haze for your prospects.

Your advertising is merely getting the conversation going, then when they contact your business, either online, via phone, or in-person, they will be exposed to your wide range of products. But keep it simple in your advertising otherwise you will lose their attention and lose a customer.

2. Track Your Campaign - With programs like Vx from Synergy, and countless other tools available, its easy to track your marketing campaign and gather information about your prospects, so make sure you do it. The more you know about your marketing the more successful you'll be, so don't be lazy about it, it'll pay off for you in the end!

You'll save money by only sending your advertising to people its relevant to and you'll get a high response rate because you can make a more specific appeal. 

3. Target Your Campaign - The old saying goes, "when your marketing to everyone, you market to no one." No campaign can appeal to every person, so find the niche that is best for your company and design your marketing around their needs. 

Modern Online Marketing On a Minimal Budget

A solid understanding of how often and how much your customers buy is important to the modern marketer. But the modern marketer must also look into why people make the purchases the way they do. Prospect marketing on the internet can be tricky, you want to target the right demographic without spending endless dollars flooding the web with ads - ads likely to get lost among the endless masses.

In 1970, it was estimated that the average American saw between 300 and 500 ads in a day. Today that number has increased 10 fold to 3,000 to 5,000 advertisements a day. I would even argue that 5,000 advertisements a day is a conservative estimate with smart phones and those video monitors that seem to be popping up everywhere. So finding a way for you to reach your customers and more importantly for them to easily find you on a tight budget can be tricky. Social media and pay-per-click advertising are great ways to make your presence known to potential clients, but the most effective internet promotions engage people away from their computers in addition to on them.

Why People Buy Things

Okay, so there isn't a clear cut answer for every decision people make (what with free will and all), but generally people are satisfying a want or desire when making a purchase. We do not shop based on our needs because, at least in America, most basic needs are met. Instead we make our purchases, even of essential items, based on our wants and aspirations. 

Modern Americans need laundry detergent (at least I like to think we all use it regularly), but some people will only buy Tide, or some other name brand. We all know those people that will never buy a store brand product. Why is that? Their desire to feel wealthy or the belief that because it costs more it must be better and I want the best, not the most functional. A placebo effect gives many of these people a greater satisfaction of their purchase. Even though the product is the same: Soap. For more about selling to needs check out: Marketing to Modern Americans: Selling Desire over Necessity

Social Media

Social media is a low-cost effective way to communicate with your current and potential clients, but you must stay active and persistent with it. Make sure you are active on a daily basis and are posting new content at least once a week. Also, diversify your content. Try to include some graphics, some articles, and videos if they are relevant or better yet; you can produce them. In addition, everyone has a twitter page and a blog, so make sure to link all your sites together, and re-post relevant articles from outside sources. The more you cross promote the quicker your following will grow.

Pay-per-click

A great way for small companies, companies with tight advertising budgets, or highly specialized industries to advertise is through pay-per-click ads. Many websites have great offers for this and Facebook is a prime example. You can select how much your willing to spend and only pay when someone actually clicks on your ad. 

You can spend as little as $15 a month or spend thousands. Even better, with Facebook and other social media sites, people volunteer information about themselves, so you can select specific demographics you want to show your ad to. Giving you the right exposure in the right places at the right price! Just remember, you pay for them to click on the ad, but you need to keep them on your site, so investing in the presentation quality and content on your site matters in addition to the advertising for it. 

Don't Only Use Internet Marketing Online

Coordinate a campaign that includes other mediums. Sending a direct mail piece that encourages someone to check out an offer online might not always get them to go to the site. But having seen your offer in their mailbox, they are much more likely to click on your Facebook ad or read your blog later. If you only plan on advertising online then make sure you have a wide variety of content that has some coordinated message. Giving your prospective customers a clear understand of how your business fulfills their wants by stimulating different emotions or senses through videos, images, music, and text. The more tangible your business becomes in their lives, the more satisfying your business will become!

Interested in More Information on Synergy Vx and how we can help your business? Give us a call today at 714-824-3780 and speak with one of our friendly, knowledgable Sales Representatives who can answer all your questions.

Interested in Reading More from Synergy? Sign Up For Our Newsletter By Clicking Here

By: Will Pearlman

The Marketing Superhero Says:

Keep it simple when sending a mailer! The last thing people like is cluttered text, bright and confusing colors, and unrelated imagery. With a mail piece you are just trying to get their attention and entice them to act on something, so get to the point, make it catchy and clear and you'll see a much better response rate!

Interested in More Information on Synergy Vx and how we can help your business? Give us a call today at 714-824-3780 and speak with one of our friendly, knowledgable Sales Representatives who can answer all your questions.

Interested in Reading More from Synergy? Sign Up For Our Newsletter By Clicking Here

By: Will Pearlman

Expanding your Social Media Beyond Just Facebook and Twitter

Social Media: Are You Walking in a Maze To Get Lost In?

Social Media Marketing is an important part of most businesses. An online presence broadens your customer base in ways traditional advertising cannot. However, with the seemingly endless number of social media sites, how do you know which ones are worth your time and which ones aren't?

We all know the standard: Facebook, LinkedIn, and Twitter. These sites are essential for a social media campaign. Everyone is on them. If your not, your strange. Beyond the Big 3 though, which sites work for marketing your business, and which sites are a waste of your time? 

With So Many Social Media Sites,
Pick Only the Best Ones For Your Business

Much of determining this comes from what type of business you have and how you are looking to market it. Some sites, such as Digg and Reddit are great resources to create additional exposure for your blog and written content. Adding yourself to these sites will help you generate traffic, but they are not necessarily the best sites for visual information. If you are an art gallery and looking to display works, Pinterest and Dribbble (no that is not a typo, there are 3 'b's) are more likely to represent your brand better. With all the sites out there, do your homework before committing to a social media site which might not represent your brand in the most efficient way. 


The most important aspect of these minor social media sites is the additional exposure they give to your site, so make sure everything you post is linked. Additionally, make sure you update it regularly. The quickest way to loose your internet presence is to be inconsistent with your posts.

Social Media Content is Like Food!
People Want It Fresh! So Update Your Content Consistently

For blogs, make sure you have new content at least once a week. For sites like Facebook, make sure you post something new every few days if not more frequently. And for businesses, posting on Twitter daily is highly recommended.

Now all that seems like a lot of time spent on social media. But thankfully, you don't have to do it all alone. While there are thousands of social media sites out there, there are just about as many programs that help you manage your social media sites, like HootSuite just to name one. These sites allow you to post one message across some, one, or all of your social media pages. More importantly, using these sites you can schedule posts at specific times and dates, months in advance, if you choose.

Schedule Your Social Media
So You Don't Feel the Pressure
of Keeping Up With It Everyday!

Facebook and Twitter are excellent but overpopulated resources. In order for them to really help your company, you must explore other social media sites and build a network across multiple platforms. While we all live in the world of instant celebrity and viral videos, building a business presence through social media takes time and hard work, so be patient and persistent, and the followers will come.


By: Will Pearlman


Synergy can help you with all your marketing needs, get a FREE quote online or call us at 877-466-0635.

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Managing Your Social Media Presence(s)

Social media is taking over the world. Whether for business, or personal use, everyone needs to maintain an online presence. But with over 350 various networks in which to belong, it is all to easy to overwhelm yourself into abandoning the project all together. 

The first phase is to determine where you should be marketing. Besides what I like to call "The Big 2" (Facebook and Twitter), most social media sites are designed to serve a specific function. Pinterest is better for people looking to use photos and visuals. However, if your looking to post written text and links, Tumblr is designed for blogs. For most businesses though, you shouldn't try to expand into all of these sites, just find the 3 or 4 that work for you.

In my experience, the best bet is to do what you know, and do it well. Unlike marketing for a brand, which needs a consistent aggressive presence over a wide range of networks; maintaining a personal online presence can be much more lax. So pick your favorite network, or your favorite few networks, and make them most of them. "Pimp" out your profile with apps and add-ons, post (appropriate) pictures, and let others know whats up with you. The real secret to successful social media networking is that your profile is not about you. It is about what you have to share with your friends.

A rookie mistake for social media newbies is also to have your twitter feed (or Facebook Status') linked to auto post to other networks (ie, linked in). Tweets are for twitter only. If you post everyone of your tweets to every single social network you are on, you will make your audience crazy. Twitter is designed to have a live stream of constantly updated recent news and events. 50 tweets in a day won't bother anyone on twitter, but 50 Status updates, will leave you with no Facebook friends. So Remember, each network is unique, with its own unique purpose a separate audience. "Target" your posts to the network you are using. For example, twitter followers tend to respond to updates about "trends" or current events, while your friends on linked in would appreciate a relevant blog post, link, or article. 

By using each network as it is intended, you not only maximize your social presence, but you also eliminate the need for surplus accounts (and maybe save yourself some sanity... and time, you can spend interacting with human faces instead of computer monitors). 

Several programs exist to allow you to do this cheaply and effectively. The most widely used being Hoot Suite. Hoot Suite allows you to post on multiple sites at once or just one. You select which sites and what to post, and when to post it. Take advantage of these programs if you aren't already, it will make your social media life easier and more efficient!

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By: Will Pearlman