The USPS Holiday Mobile Shopping Promotion

The Postal Service provides an opportunity to add value to Direct Mail and increase Sales.

Understanding changes in consumer behavior will help marketers remain relevant and improve ROI.  To maximize reach, invest in a mobile-optimized web experience and look beyond a single marketing channel.

The Demand Exists

1. Smartphone ownership in the USA is 46%.
2. Smartphone adoption is on the rise in nearly every corner of the globe.
3. Since Christmas 2011, the tablet market has grown 19%.
4. Smartphone users are more likely to buy from retailers with mobile- optimized sites.
5. When faced with mobile site difficulty, 40% of consumers said they will go to a competitor’s website, and 19% said that a negative mobile site experience leaves the user with a very unfavorable impression of the company.
6. 62.4 million Americans access Facebook via their mobile device each month, with 38.2 million of these respondents stating that they use their phones to connect to social media almost every day.
7. Nearly 60% of respondents use Facebook via their mobile device to read updates of organizations, brands or events.

USPS Holiday Mobile Shopping Promotion

Recently, the Postal Regulatory Commission (PRC)  approved the 2012 Holiday Mobile Shopping Promotion scheduled to run November 7 – 21, 2012, with registration beginning in September.   The  holiday promotion is designed to spur mobile purchasing by putting mobile-optimized promotional offers, coupons and catalogs into their customers’ hands in time for Black Friday-Cyber Monday shopping sprees.
As technology changes the marketing landscape, the Postal Service must ensure that direct mail continues to be a relevant part of the marketing mix. This promotion is intended to show how direct mail combined with mobile technology can be a convenient method for consumers to do their holiday shopping. 

Discount and Rebate Amounts
The Holiday Mobile Shopping Promotion will provide business mailers with an upfront two-percent postage discount on Standard Mail® and First-Class Mail® letters, flats and cards (presort and automation) that include a mobile barcode or print/mobile technology that can be read or scanned by a mobile device and leads the recipient to a mobile optimized shopping website.  The technology must lead the recipient to a website that allows the recipient to purchase an advertised product on the mobile device (the sale of services will not qualify). 
Mailers may also qualify for an additional one-percent rebate on the postage of their qualifying mailings if a portion of their orders are fulfilled via Priority Mail® between November 9, 2012 and December 31, 2012. 

Use a Scientific Approach in Your Marketing

While there is no magic formula to advertising your business, if you want to be successful you must at least follow the science behind it. Consumer behavior is based on 4 components; communication (what you say and how you say it), identity (who the consumer is - you are what you buy), social status (among peers and potential mates), and overall well-being (why will this product make my life better). 

 

The effectiveness of most marketing campaigns roughly breaks down as follows. It's 20% about what your offering, 20% about how you say it, and 60% about who your saying it to. Of course you want an enticing offer, but not everyone thinks the same things are enticing, so before you design a promotion figure out who your trying to design it for. 

Make sure your data is accurate and up to date, take the time to clean your lists and confirm its quality. Finally, Make sure what your saying is well written for whoever your marketing too. An advertisement targeted at college kids should sound very different than one targeted at AARP members.

When you take a scientific approach to your advertising, you will undoubtedly see the results.


By: Will Pearlman

Are You Following the Rule of Thirds?

Whether you are designing a web page, setting up a photograph, or just looking out the window, the human eye operates the same. So to get the most out of your visual marketing strategy, it is best to apply what photographers call, "The Rule of Thirds."

The Rule of Thirds consists of dividing an image into 9 sections using two horizontal and two vertical lines. Then, essentially filling each of the 3 regions created with a different point of interest. Following this layout, you create a more visually stimulating image.

Everyone's eye takes in light the same way (unless you happen to be an owl). While we are viewing something we are drawn to a focal point between our peripheral vision. While it is not always noticeable, when images are designed without applying the rule of thirds, it can leave the viewer with a natural aversion to the graphic.

When designing your graphics for an advertisement make sure to apply the rule of thirds. The extra time spent in creatively laying out your marketing materials will pay off on the back end. When an image catches someone's eye it leaves a much longer impression. Furthermore, they are more likely to actually read your offer and positively associate with it. 

Interested in more information on Synergy and how we can help your business? Give us a call today at 714-824-3780 and speak with one of our friendly, knowledgable Sales Representatives who can answer all your questions.

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By: Will Pearlman

The Wonderful World of Analytics

Synergy Vx gives you personalized data from each prospect allowing you to custom tailor their experience to your business.

Find Your Best Markets!
See where your campaign is having success and where it is not
saving you resources, so you can concentrate on your "Hot Spots". 

Pick up new leads!
People will be able to share your offer with their friends through Facebook, Twitter, and other social media sites. 

Watch in real time!
As people navigate through your site. You'll get their inquiry instantly, so you can respond quickly and knowledgably. 

Get higher conversion rate and increased ROI! 



An understanding of how your customers and prospects respond to your marketing is critical to improving your business. At Synergy Direct Response, we offer a wide range of data services to help you get the most out of your direct marketing campaign. To track your direct marketing campaign we offer Vx software.

With Synergy Vx you track your campaign in real time and get feedback direct from your prospects! Once your prospects fill out your offer, Vx organizes it into one neat package for you! 

People will appreciate your fast turn around time and well-informed sales team and you'll see the results in your conversion rates!

Design your campaign around specific qualifiers for your business as well! Add rules so that you send timely reminders or a personalized note for a geographical region or specific salesperson.

Vx also lets you track who landed on the PURL, but did not complete your offer. This way you can send them a follow up reminding them of your opporunity and remain engaged with your prospects.

 

Vx analytics gives you all the information you need, from the source of the lead to conversion rates and everything in between. All neatly organized and in terms you don't need to be a data expert to understand.

With Vx you can track anything and get the information and results you are looking for from your marketing campaign!

By: Will Pearlman