According to the October issue of Deliver Magazine, 54% of mailed postcards are likely to be read by recipients. Creating effective direct mail postcards is a great way to gain new customers and increase revenue to existing customers. By developing a strategy for your postcard, you can maximize your ROI and get great results.
In our first "Focus On:" post we discussed standard direct mail letters. Many times, a postcard is used in place of a letter due to the size and "stand-out" quality. At times a postcard acts as a double edged sword. Due to their size, they can easily get lost in mail. But if done properly, a postcard is cost effective and economical. Another factor that contributes to the success of postcards is that they are effective for most products or services. What makes them especially unique? They do not have to be opened. Unlike a letter or brochure your offer is visible to a prospect immediately. There is no sifting through buckslips, inserts, or envelopes. Prospects don't need to read a letter five times just to understand your offer. With a postcard, it's simple and clear.
One of the key ideas behind any effective direct mail campaign (aside from your list) is to understand your customers. The best way to figure out your customer demographics is through research. Understand where they are coming from and their motives for being interested in your product. Remember when we said that you should continually test your direct mail? Well, that's not the only thing you should continually do. You should continually gather information about your customers so that you can mail things they will be interested in. 
Since space is limited on postcards, it's crucial that you make your offer stand out. Maintain simplicity but be bold. Avoid too many font types or colors but use bright colors or headlines that catch the eye. Use a good brand image to stand out from the rest of the mail.
With your limited space make sure that you are not forcing the prospect to search for your information. The call to action should be clear. Specifically state how to get in contact with you whether it be through an email, website link, or phone number. The last thing you want to do is risk losing a potential client because they couldn't find your contact information.
When you want to get your message out to a large amount of people, a high-quality postcard will do the job. Use one for advertising your latest product or promotion, announce new office information, or keep in touch. The opportunities are endless!
When you want to get your message out to a large amount of people, a high-quality postcard will do the job. Use one for advertising your latest product or promotion, announce new office information, or keep in touch. The opportunities are endless!
Ready to get started on your next postcardcampaign? Let Synergy help you!
Give us a call today at 714-824-3780 to speak with one of our friendly and knowledgeable sales representatives. Or you can get a free quote by visiting http://www.synergyvxpromotions.com.
