Nordstrom
Nordstrom is an upscale retail chain in North America initially founded as a shoe retailer. Today the company sells clothing, accessories, handbags, jewerly, cosmetics, fragrances and home furnishings. Nordstrom is known for their five major sales, outstanding customer service and return policy, and always eye-catching displays of the latest fashion trends.
Most stores begin decorating for Christmas right after Halloween. But Nordstrom takes a noble stand against making their stores look like the North Pole prior to November 25th. This advertisement, seen throughout stores over the years, has made a huge impact with fans and customers. It also gives customers something to look forward to - knowing exactly when they can walk into their favorite store and feel like they are in a winter wonderland.
PETA
This PETA advertisement, aimed at children, has been put up in various US cities near elementary schools. Most PETA advertisements are so shocking and extreme that they would never get approved to be on a billboard. The Project Manager of this campaign stated in an interview that, "children have a natural compassion for animals. [...] They are also bombarded with constant fast food advertisements and we'd like to offset that negative influence with a message of kindness." The dogkey (dog/turkey hybrid) allows children to instantly recognize a Sparky just like their own and hopefully make the connection that the turkey they enjoy every year is also an animal.
Target
Target does an excellent job advertising their low prices and special promotions during the holidays each year. Remember the crazy red jumpsuit lady? The company got themselves into some hot water after deciding to start Black Friday early this year. But they are not the only company starting Black Friday sales on the 24th. Wal Mart, Best Buy, and Macy's are also opening their doors early to let shoppers get a head start. While some retailers feel the pressure to keep up with competitors many employees and customers are rejecting the early shopping hours. An online petition, that gained over 200,000 signatures, urges Target to put families before their sales.
What other companies have used controversial (or viral) marketing/advertising techniques during the holiday season? Does it affect where and how you shop this time of year?
